Design Indaba Magazine is a quarterly design publication read by designers and creative people. This edition was to be handed out to delegates at the 2009 Design Indaba conference. After being inspired by all the creativity on display at the conference, we wanted to challenge them to act on their own innovative ideas.


CREATIVE EXECUTION:

We used the Design Indaba magazine cover itself to communicate our idea. The cover told the story of William Kamkwamba, a young Malawian who created his own wind turbine and was perforated to create postcards that were pre-addressed to the South African patent office. This challenged readers to prove what their own creativity could do.


RESULTS:

The conference sold out 3 months in advance.
Each delegate received a copy of the magazine. Read Less