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  • Design Heroes
  • This book was one of my favorite project in design methodology course, to analyze our design heroes by their works and way of thinking. 6 great designers are featured here: Shigeo Fukuda, Jonathan Barnbrook, Michael Johnson, Louise Fili, Simon C. Page, and Moshik Nadav.
    These are some interesting quotes from the designers:
    "I believe that in design, 30% dignity, 20% beauty, and 50% absurdity are necessary." - Shigeo Fukuda
    "In the past, we branded slaves. Now we are slave to brands." - Jonathan Barnbrook
    "I never design anything that conflicts with my aesthetics or interests." - Louise Fili
    "I find it very satisfying getting mathematically correct proportions when design something." - Simon C. Page
    "When you want people to really think about design in a more abstract sense, It's better if you show them what wrong design looks like." - Michael Johnson
    "One can get inspiration from people - the way they talk, the way they walk, even the subtle way they hold and/or present themselves." - Moshik Nadav
    This project was a collaboration with:
    Artya Chamiastri, Elfira Yunus, Erwin Yovianto, and Ivanna Cerelia Suryo.