This book was one of my favorite project in design methodology course, to analyze our design heroes by their works and way of thinking. 6 great designers are featured here: Shigeo Fukuda, Jonathan Barnbrook, Michael Johnson, Louise Fili, Simon C. Page, and Moshik Nadav.
These are some interesting quotes from the designers:
"I believe that in design, 30% dignity, 20% beauty, and 50% absurdity are necessary." - Shigeo Fukuda
"In the past, we branded slaves. Now we are slave to brands." - Jonathan Barnbrook
"I never design anything that conflicts with my aesthetics or interests." - Louise Fili
"I find it very satisfying getting mathematically correct proportions when design something." - Simon C. Page
"When you want people to really think about design in a more abstract sense, It's better if you show them what wrong design looks like." - Michael Johnson
"One can get inspiration from people - the way they talk, the way they walk, even the subtle way they hold and/or present themselves." - Moshik Nadav
This project was a collaboration with:
Artya Chamiastri, Elfira Yunus, Erwin Yovianto, and Ivanna Cerelia Suryo.