- Design For Rural India
Travel + Research + Pencil + Friends from Animation Design + Adobe Illustrator
- A 8th Semester classroom project which included extensive research in chosen villages, which in my case were 29 villages in Bellary District, Karnataka. The problem being of women and men not saving enough. The systemic solution to the problem was a Self Help Group. My intervention as a communication designer was to encourage the woman to join these SHG's. The idea I used was to sight examples and success stories to these woman to lure them into joining a SHG. Hence, built these characters who will tell their stories of success with SHG(s). Initially you will see a proud husband boasting his wife who is a SHG member. Next, a SHG member herself and then a proud daughter who now goes to an English medium school because her mother saves enough money to send her to one. Then comes a SHG volunteer, an evil money lender who is now worried that no woman will come to her for borrowing money, and then a kind bank manager, who is waiting to help SHG members by giving them loans at low interest.
P.S: All communication will be in Kannada.