Design Case Study for 15th Ave Coffee & Tea, Seattle, WA, Autumn 2009 15th Ave Coffee & Teais an experimental test case for Starbucks.
Interviewed with Starbuck's Supervisor.
Researched 15th Ave Coffee & Tea’s Market Strategy,Visual Identity, and Environment Design.
Documented the research process, and visualized design thinking in a process book.
Interviewed with Starbuck's Supervisor.
Researched 15th Ave Coffee & Tea’s Market Strategy,Visual Identity, and Environment Design.
Documented the research process, and visualized design thinking in a process book.
Inside front cover
Background introduction.
Analyzing market environment.
DNA of 15Th Ave Coffee & Tea: Back to the basics.
Concept of "Back to the basics."
Interview with coffee shop's supervisor.
Final evaluation.
Inside back cover.
