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Design Case Study for 15Th Ave Coffee & Tea

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  • Design Case Study for 15th Ave Coffee & Tea, Seattle, WA, Autumn 2009 15th Ave Coffee & Teais an experimental test case for Starbucks.

    Interviewed with Starbuck's Supervisor.
    Researched 15th Ave Coffee & Tea’s Market Strategy,Visual Identity, and Environment Design.
    Documented the research process, and visualized design thinking in a process book.
  • Inside front cover
  • Background introduction.
  • Analyzing market environment.
  • DNA of 15Th Ave Coffee & Tea: Back to the basics.
  • Concept of "Back to the basics."
  • Interview with coffee shop's supervisor.
  • Final evaluation.
  • Inside back cover.