Design Brief for Shanghai Tang, Winter 2009Instructor:Anne Traver, Partner, Methodologies, Inc. Objective:To prepare for thepractice of design with not merely a collection of skills but a purposeful andthoughtful philosophy.To learn tocommunicate effectively about design. Shanghai Tang isChina’s first luxury fashion brand established in Hong Kong in 1994. The “Fall/Winter2008 collection” incorporates with traditional Chinese design elements, such ascloud pattern, and paper cuts, to target affluent Chinese women. This design briefresearched the “Fall/Winter 2008 collection”, its goal, and its marketstrategies, in the hope of emphasizing the Chinese fashion design’s identity,and inspiring Chinese women to take pride in it.
