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Design / Branding - Hardware Industry

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  • Joe Pro Tools
    Hardware Branding - hand tools

    A former colleague I worked with at TASK TOOLS branched out on his own, creating a line of hand tools geared towards the DIY market. Professional grade products but at a slightly lower price point. The JOE PRO brand design originally included a tag line of "get it done". The character image was first designed with a cap but as the project morphed, it was decided it needed a stronger image. The hard hat replaced the cap, the typeface altered and the tag line was removed. The result was a cleaner, more streamlined design creating strong brand appeal and visual impact  both in colour and black and white. Custom blister pack cards were created for various single and grouped products. 

  • Several layouts and colour combonations were created before reaching the final logo brand image. I wanted to create an simple, identifiable iconic image for the brand that could be used on its own if needed. It would be able to lend itself easily to larger scale instore promotional materials and trade show graphics.