Joe Pro Tools
Hardware Branding - hand tools
A former colleague I worked with at TASK TOOLS branched out on his own, creating a line of hand tools geared towards the DIY market. Professional grade products but at a slightly lower price point. The JOE PRO brand design originally included a tag line of "get it done". The character image was first designed with a cap but as the project morphed, it was decided it needed a stronger image. The hard hat replaced the cap, the typeface altered and the tag line was removed. The result was a cleaner, more streamlined design creating strong brand appeal and visual impact both in colour and black and white. Custom blister pack cards were created for various single and grouped products.