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Design Boundaries

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  • The Design Society Conference 2011
    Design Boundaries
  • Campaign for The Design Society Conference 2011: Design Boundaries.

    Unsatisfied with the textbook definition of a designer - who traditionally works in a single discipline or geographic location, the art of maze-solving acts as a visual metaphor of how these individuals have navigated, broken down and reshaped the walls that confined their abilities.

    The campaign ran throughout SMRT displays and schools in Singapore.