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Descente Athletic

  • Descente Athletic
    Rooted in cycling history with 70 years of experience building technical apparel, Descente Athletic = Legendary Performance.
  • My role: Concept to Creation. Art Direction, Design, Production and Product/Action Photography Art Direction.
    Growing a relationship with Descente over 2 years, I single handedly created and managed various seasonal catalogs, print ad campaigns, apparel logos, tags and overall branding support.

    Photography: Tim Defrisco, Michael Robson