The John Monash Science School (JMSS) is a 20 million dollar initiative by the Victorian Government to provide innovative education focussed on Science, Mathematics and associated technologies. The vision for JMSS is to become a nationally and internationally recognised centre for excellence in innovation research-based teaching and learning.
In collaboration with the Victorian Government, Porter Novelli and the JMSS steering committee, Qualia Creative developed the corporate identity system and promotional collateral for the institution.
At the commencement of the design, JMSS was just a vacant car park on the grounds of Monash University.
So to provide personality to this institution, which was yet to exist, was the initial challenge embraced.
THE DESIGN BRIEF
To develop a brand and corporate identity that communicated the virtues of JMSS. The design needed to communicate the notion of innovative pedagogy, while still referencing a traditional and established aesthetic.
It was important that the design had potential to evolve to suit the organisation's future needs.
The development of JMSS was directed by a steering committee. As there was many different stakeholders, it was important that everybody had a clear understanding about what the project's objectives and proposed out
it was important that everybody had a clear understanding about what the project's objectives and proposed outcome were. To facilitate this we developed a series of Mood Boards to encourage discussion and ideation amongst amongst the committee.