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Bēhance

  • For my ID 1 Class we were instructed to select a fortune 500 company and would be tasked with rebranding them.  I wanted to do a rebrand of Delta Air lines. While they are currently the largest airline in the world they are also the most disliked airline, due to poor experiences and poor customer service. The goal of the rebrand was to change the public's perception of Delta through the rebranding process. The previous identity was very sharp and industrial feeling. The goal was to softening the image up whole still displaying the strength, size, and legacy Delta is know for.
  • Delta Air Lines Rebrand
    Academy of Art University
    Identity Design 1
    Thomas McNulty
    Spring 2012
  • FInal Mark + Official Colour
  • Type Studies
  • Icon Studies
  • Type Study Refinements
  • Mark Refinements
  • Stationary System (featuring secondary graphics)
  • Logo Applications
  • Final Logotype