Branding for plastic surgery medical center
The identity was created for an plastical medical center based in Timisoare, since 2008. Their surgeons possess a wealth of international experience and are passionate about providing the highest level of personalised service and care for all patients.
The identity integrate 4 main keys and their symbolic meaning:
1. The hummingbird has powerful spiritual significance. In the Andes of South America the hummingbird is a
symbol of resurrection. It seems to die on cold nights, but comes back to life again at sunrise. Hummingbird is the creature that opens the heart. When the hurt that caused us to close our hearts gets a chance to heal, our hearts are free to open again. With hummingbird consciousness, we learn the truth of beauty. Our life becomes a wonderland of delights in flowers, aromas and tastes.
2. Chirugical knife represents the precision in the medical field
3. No. 10 (Decahedron) brings all sorts of new changes into your life, and there seems to be an element of luck within those energies. Through this vibration you have the insight to recognize and understand the needs of humanity, and the ability to bring peace and harmony to all.
4. Zorin Crainiceanu is the name of the doctor who created the medical center.
(The name Zorin is also integrated in the identity. Can you spot it?)