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Bēhance

  • DEIGLIG RETAIL IDENTITY

    A remix of the traditional French Bakerywas the inspiration behind Mission’s brand identity for Deiglig. With localcompetition from global convenience stores and premium Patisseries, we aimed tocarve out a new position by creating a welcoming place tobrand identity for Deiglig. With localcompetition from global convenience stores and premium Patisseries, we aimed tocarve out a new position by creating a welcoming place to hang-out for thelocal student community.

    In true Mission style we went for a simplesolution using one single font (cut in-house), to brand all material. The fontwas used for messaging throughout the environment to reflect the hospitality ofthe brand.

    "The identity, the interior and"Deiglige bakevarer" succeed in giving students and staff at theFredrikke building an ambience which has brought smiles and laughter to thiscorner of the the campus."
    Alain Clérambault CEO Studentkafeene.