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Bēhance

Deconstructing Swiss Typography

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  • Deconstructing Swiss Typography
    An essay on Wolfgang Weingart
  • Project: Publication Design

    Brief: Create a magazine spread based on the principles  Futurism or the International Style

    The result was a large format zine exploring Swiss Typographic Style juxtaposed against Wolfgang Weingart's deconstruction of the Swiss dogmas. An essay explaining the fundamentals of the Swiss Typographic movement is in black, while an essay in red explains Wolfgang Weingart's typographic philosophy. Each page is dialogue unto itself in which a schism is created between Weingart and the Swiss approach. The zine itself is also physically deconstructed to emphasize the concept and to enhance the reader's overall experience.