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Bēhance

Decathlon - Reduction Beach Towel

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    Decathlon is the biggest sport store in France.
    During summer, Decathlon offers lots of products for holliday-makers.
    But Decathlon stores are far away from beaches. 
     
    ...
     
    HOW TO BRING HOLLIDAY-MAKERS
    STRAIGHT FROM THE BEACH TO THE STORE ?
     
  • CREATIVE DIRECTOR : Stépahne Xiberras. 
    ART DIRECTOR : Jordan Lemarchand 
    COPYWRITER : Julien Deschamps
    PROD. : Arnaud Cognard
     
    *BETC
     
    The Reduction Beach Towel by BETC pour Decathlon / La Serviette de Réduction par BETC pour Decathlon.