The Display Font is based on the ancient Mexican Civilization, Aztecs.
The people of the Aztec Civilization believed that life is just a dream on your journey to death. And the only reality that exists is Death. For them Death was a celebration.
The Circus is always a celebration of life. It is a happy place involving both surprise and joy. And using the aspect of Celebrating Death, I combined two ironies of Death and Circus together.
The Display Font is used to promote the Day of the Dead Festival in Mexico, which takes place at the end of October.