DeFazio’s Italian Kitchen is a local family-owned restaurant in Wichita, Kansas. They have become a neighborhood favorite by ‘serving tradition’ for over 30 years. Their current brand does not reflect the soul or history of the business and it’s owners. Through a new identity system, I showcase the DeFazio family belief that meals are about shared experiences and connecting with friends and family. The brand evokes the authentic and homemade qualities of the food, and the restaurant’s comforting and nostalgic atmosphere, helping to invite everyone around the DeFazio family table.
2013, Dallas Society of Visual Communications National Student Show
2013, Creative Summit Certificate of Excellence