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De Cecco Redesign

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  • Created for Louise Fili's food packaging class at SVA.
    Assignment: Redesign the packaging for De Cecco, a brand of pasta.
    Solution: Because the brand is so recognized and familiar, I decided to keep the original logo to offset the very modern redesign. A large window was chosen to emphasize the product while the sticker label mimics the homemade packaging of fresh pasta.
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