Furniture designer David Rasmussen
asked us to produce a promotional brochure based on the work we had done developing the visual identity of his studio. Rasmussen is one of only a handful of designers who also handcrafts his elegant and detailed work. Concentrating mostly on furniture and architectural built-ins, David plies his trade in Carbondale, Colorado.
The brochure had to capture David's influence of Mid-Century modernism, Ming Dynasty, and contemporary American furniture. Focusing on his current range, we had to craft a complimentary design that didn't detract from the content. David’s design is a response to modern aesthetics and resonates with iconic design. The use of the furniture silhouette harks back to the iconic Herman Miller adverts of yesteryear, whilst showing the pieces in a modern manner. These illustrations were also annotated throughout, showing the specs of each piece.