Innovation requires vision: The vision was to create the most beautiful prints and on the largest scale. A print hung on a wall, will shrink in relation to its surrounding space. To dominate the space, the print needs to be large. Quality can never be sacrificed over size. To retain quality, the solution and the innovation lay in technology by combining the world’s best technologies; the world's highest resolution digital camera with the world’s highest resolution digital printer, plus thirty years of photographic and printing experience (both traditional darkroom and digital printing).