Many users of today's technologies and services are currently unaware of the information collected about them. Though many of these services require you to sign up for them and provide information, users arn't always aware of what data about them is being collected and how it is being used.
I came up with the design solution of creating open sourced standards for data collecting that would help educate users and allow services and companies to easily adopt them. I would inform users and companies of the benefits of adopting the standards, and how not adopting them can leave user information vulnerable.
Over the course of four months I began to research and find the best and worst practices of privacy policies. I began to find highlights that I found should be targeted in the consumer privacy standards. I also wanted to educate users about how companies collect data about them, and how it isn't always from them.
I then began listing out the privacy standards I believed would best educate, protect and serve users through open adoption from companies. The ultimate goal is to have online services openly adopt these standards as thier users become aware and push for privacy policy reform.
Preliminary Sketches of what would be the visual representation of the privacy standards.
Finalized Iconography and Typography solution for Data Mining Campaign and the Privacy Standards
Application of of Design Solution for Privacy Standards. With this brand application consumers will find the subject of data mining to be less frightening and overwhelming.
Through branding and careful communication design, data mining privacy standards for users become more understandable. Users will be able to download and share these standards.
Public Awareness Campaign for Data Mining applied to postcards. Postcards can be mailed to public listings and address found online.
External Signage for Data Mining Campaign in enviroments that collect data such as public transportation.
Data Mining Poster
