Dash
Female Scotch Whisky
Female Scotch Whisky
Final year college project.
The client was a company who produce a new generation of a 21st Century Scotch Whisky aimed at an international female consumer (18-25 years) only.
The whisky brand name is Dash and idea for the design solution was to create a series of cocktails – one for each season of the year. I wanted the smooth taste of Dash cocktail 4 season series and the fresh tastes to help female enjoy the experience in its fullness without any harshness on the tongue. I also wanted it to be perfect for any season. The whisky packaging is followed by promotional materials – flavour book, shelf strips and coasters.
The client was a company who produce a new generation of a 21st Century Scotch Whisky aimed at an international female consumer (18-25 years) only.
The whisky brand name is Dash and idea for the design solution was to create a series of cocktails – one for each season of the year. I wanted the smooth taste of Dash cocktail 4 season series and the fresh tastes to help female enjoy the experience in its fullness without any harshness on the tongue. I also wanted it to be perfect for any season. The whisky packaging is followed by promotional materials – flavour book, shelf strips and coasters.
