This project is from my Introduction to Advertising course. We were to create an integrated branding campaign consisting of creative pieces representing 3 media channels. I chose to do a print ad, an outdoor poster, and a form of guerilla or innovative. We chose which brand we wanted to do, and the "single minded idea" behind our campaign. Our target audience was "adult consumers who are frugal shoppers and who will only deal with speciic companies who care about their world and not just the bottom-line."