Dark is a dark chocolate brand providing high quality egyptian dark chocolate, the icon in the logo is an illustration of a small d of the dark word.

 

The point behind the edgy squares contatining the messages is that dark chocolate is too tough and can only be eaten by breaking it into tiny pieces so the edged square is the broken chocolate piece.

 

The whole color scheme is extracted from the shades and highlights of the dark chocolate, and the rusty bycycle visual reflects how old the dark chocolate is and to reflect the message that dark chocolate doesn't get old.

 

Hope you like it.