"Cover up your little sins"
Recently I had the pleasure to participate on a fun still-life project for Danone for which we shot models of actual commodities produced on a 3D printer, which we dipped in Activia for the desired effect. My take was capturing the objects in a way that would result in an almost graphic visual quality rather than a clearly readable shot, so that only texture and reflections keep the objects of our desire apart from the... boundless white nothingness that is Activia, eh :-)
Agency: Young & Rubicam Prague
Creative Direction: Jaime Mandelbaum
Art Direction: Gerrit Gerischer
Photography, Digital Art: Adam Bartas
Production: Tomas Tomasek
Prop Design: Marek Motalik