Dairy Consumer Education Project ▾ Dairy Champions
We needed to recruit the top fifteen editors of South Africa’s most high-profile Health, Sports and Lifestyle magazines to spread the word about the natural goodness of dairy.
We sculpted a bust of each editor out of cheese and sent it to them at their place of work. Along with the bust, they received a letter explaining that the Dairy Consumer Education Project has identified them as potential Dairy Champions, along with a link to the dairy.co.za website containing all the information they needed.
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DRIVE DRY ▾ A Life WreckedAdvertising, Art Direction, Sculpting
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