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Daffy's Peep Show Digital - Installation

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  • Brief
    Draw Times Square traffic into the new Daffy’s Store by communicating the off-price retailer’s high fashion, low price position.
    Show Times Square what 80% off really looks like.
    It’s time Times Square became Times Square again.
  • Print Promoting Window 
  • Some Tech
    Even though this peep show didn’t require dollar bills, we still wanted people to activate it. I design a device that initiates the peep show curtain to raise and for the show to begin once you place your hand over a hidden sensor. The sensor is driven by an Arduino Mini with an analog light sensor.
  • Caught Peeping
  • Still Shots