Briefing From a scent or perfume develop a product with copy, visual understanding and model.
Art direction conclusions:
Male, between 35-45
Traveller of the world
Lives in urban areas but enjoys exteriors
Architecture very present contrasted to nature
Contact with nature
Intersection of nature and architecture.
Materials: eroded porus rock, concrete and glass.
We decided to make a perfume containing a porus rock inside, while the liquid sits beneath it, making allusive to underground mineral water.