Duo hardware and software convert the iPad into a digital gaming device for group play. The packaging and branding convey a sense of fun through a sophisticated aesthetic, allowing the product to partner naturally with Apple products in retail settings like the Apple Store. The box features the Duo logo hovering above the devices, casting a dimensional shadow on brightly colored backgrounds. Product names Plink and Pop were developed for simplicity and to mimic the sound of game-play. Conversational instructions join comical illustrations to communicate whimsy and tech savvy.