DSW
- "Springtime"DSW's first national ad campaign, these spots introduced the country to its very special ecosystems.Art Director: Dawn McCarthyDirector: Lisa Rubisch
- "Mating Ritual"
- "Teaching the Young"
- "Feeding Frenzy"
This was a multiple-station takeover to introduce New Yorkers to DSW. Union Square sold so many shoes the first weekend they had to close for a couple days to restock. Then again, New Yorkers love good shoes.
- New Yorkers do a lot of walking, so any bags they carry become mobile billboards. These special bags were created for the launch of the NYC locations.
- I swear that really small type says DSW's "Springtime."
- USA Today
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