DSW's first national ad campaign, these spots introduced the country to its very special ecosystems.
Art Director: Dawn McCarthy
Director: Lisa Rubisch
"Teaching the Young"
This was a multiple-station takeover to introduce New Yorkers to DSW. Union Square sold so many shoes the first weekend they had to close for a couple days to restock. Then again, New Yorkers love good shoes.
New Yorkers do a lot of walking, so any bags they carry become mobile billboards. These special bags were created for the launch of the NYC locations.
I swear that really small type says DSW's "Springtime."