DSTv Channel Ident Ideas
Ident Ideas presented to DSTv, South Africa, their payoff and claim: Bringing you so much more than just TV entertainment. DSTv broadcasts 100+ channels to millions around South Africa. These 10 second animated Idents would strengthen their claim over a variety of genres. The surrounding elements, that of the petals and birds, whoosh and fly together to form the crescent of DSTv's logo, environment is encapsulated within DSTv itself. Alas they didn't go for this idea in 2009, but have since revisited the idea in 2011.