DR2 TEMA is a danish televisonprogram. They need a new identity for their many different broadcast.
The audience is 25-50 years old. DR2 TEMA shows all kinds of interesting aspects , and they especially go in depth with everyday things. We found those things and showed how DR2 TEMA is working. DR2 shows people how things work and tells us where everyday things like the lightbulb comes from. We were giving some keywords we had to relate to: curiosity, fascination, versatility, intelligens, focus, immersion and understanding.
A fictional school assignment.