Chocolate bar filled with special curd – Advertising campaign
- Pöttyös Túró Rudi (http://pottyos.hu/) is a very popular Hungarian chocolate.At the Edinburgh College of Art there was a rebranding task, so I decided to introduce "Túró Rudi" with a very simple name "DOTs", as the original package contains only dots. I think dots are very easy to identify, and so I highlighted this element by using only two main colors.
- During the advertising champaign I wanted to refer visually to a Hungarian French artist, Victor Vasarely "whose work is generally seen as aligned with Op-art."(see below)
- My advertising campaign is a sort of visual sequence which starts from the presentation and description of the product and finishes in a sort of minimalism by showing only a part of the product and after only dots and details.I think fun is a very powerful element in the visual communication.
- Thanks for watching me!