The introduction of the Chevrolet Cruze was the largest integrated launch campaign in Canadian history. As part of our connected content strategy, the agency produced over an hour of original video distributed via a campaign microsite, mobile website, Facebook page, YouTube channel, rich-media banners, iPad application and even an Xbox Live promotional experience. Not only was this GM Canada's first true integrated launch, it was also the agency’s first walls-down, cross-discipline approach to campaign development.

Pretty elaborate rich-media execution that demonstrates the connected content strategy in action.

First of its kind for Chevrolet — reaching out to gammers who are very much the demographic for this car.