The appeal an meaning of this voyage involved highlighting simple moments of bem ester bem in the daily life of Brazilians. This is not a permanent state, it is rather like a soft breeze nursing the spirit or eyes, giving way to a smile or a moment of love in our relationship. brazil is an initiatory voyage. There, bem ester bem, is an art or living, a philosophy expressed spontaneously, without fear or constraint, day after day. Nothing plays greater part in our happiness than the present.