The challenge in this project was that someone else had already designed the Logo and brand identity that was well established with DNA’s clientele, and I had to re-invent a card using that identity in order not to lose credibility with the market.
The client was low on marketing budget so I decided to use the business card as a marketing tool. Each personal trainer at the gym got a personalized image with the message reading 'The choice is yours' and the card would slide conveying an image of an active person or activity versus lazy or unhealthy images. At the back of each card as well was the personal trainers name and position, and upon sliding, his contact info would appear. This was clearly communicating that it is your choice to be fit or fat, as DNA gets you that personal training you deserve.