We believe footwear will be crafted with our individual anatomy and biomechanics as the foundation. The DNA concept leverages rapid manufacturin… Read More
We believe footwear will be crafted with our individual anatomy and biomechanics as the foundation. The DNA concept leverages rapid manufacturing to create a shoe built not only to your foot contours, but also to how you move.
By pairing data acquisition, user behavior, and rapid prototyping it creates a method of mass-tailoring products.
In this case, we've applied it to shoes. Throw on trainers outfitted with pressure sensors and accelerometers and go for a run. Bring them back to the store, upload the data and a series of algorithms develops a shoe that fits the way your body moves. Pushing the algorithms further will allow the computer to design a shoe that improves your running form or compensates for imbalances.
After the computer crunches the data, you'll modify the aesthetics, and the 3D printer can start to build your shoe. Within hours you have a shoe tailored to your foot, your movement, and your style. Read Less