7up launched its new
lime taste product.
They wanted to speak
to young people who enjoy the night as much as the day.
Possitionate 7up Lime
Free as a beverage for the day for an essentially nightly target.
We arrived to the
concept “Bring some night to your day”.
The agency launched a
TV commercial including a an original soundtrack made by argentine world famous
We came up with a 3D
platform where users could remix the track from the spot and make their own
The remix could be
downloaded as a ringtone or uploaded to your blog.
The number of remixes
exceeded the expectations of the company, with a high average of permanency on