Classroom project to design a new identity for my institute, DJ Academy of Design (DJAD). I first followed a more traditional process to symbol design, which is taking the attributes and values of the institute and inspired from that creating a graphic form and identity. But i soon realized that this would lead to one final solution, one final logo and identity.
The institute is pretty young and growing in number and popularity. The courses are flexible to fit students' interests and choices. Therefore i wanted to challenge the traditional logo design process and sort of create a system instead, which has those values and attributes. So whatever is derived from this system can retain the original feel and soul of the institute.
Therefore i went about creating a grid from which graphic forms and typography can be created.