These are two advertising e-mails that I created for T7F on behalf of their client Britannia, carrying out the art direction, design, and build. I used close-up photos of food in the e-mails, shiny chrome-like graphics, and a silky background in order to catch the eye and to meet the aspirations of consumers (though overall a fairly clean and modern look was required). I also created the button-link at the top left of the e-mails to resemble the kind of dial you might find on a Britannia cooker. This is one of several links within the e-mails that lead to brochures or to product summaries on the Britannia website.
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