Dig Magazine is an idea that stemmed from my realization that Rochester NY is a small city with a big thrifting market. Magazine content is focused on the art & culture of thrifting clothes, and readers could subscribe to be part of a member rewards program (called the "Flower City Diggers"). A feature article illustrating how to clean a vintage bathing suit is shown.
A web platform to support the magazine was designed with more Rochester-specific content dealing with local store information and upcoming events. From here, readers could also learn about the styling and upkeep of thrifted clothes, while members could log in to win monthly merchandise.