Showcase & Discover Creative Work Sign Up For Free
Hiring Talent? Post a Job

Bēhance

DFS Galleria S/S 2013 - Passage To Paradise

  • 19665
  • 979
  • 79
  • D F S   G A L L E R I A   S P R I N G / S U M M E R   2 0 1 3 :  P A S S A G E   T O   P A R A D I S E 
  • A commissioned project by New York-based luxury advertising agency AR New York to create 4 campaign illustrations for LVMH DFS Galleria Spring/Summer 2013 campaign, which will be used in all worldwide DFS stores and international airports. The illustrations were inspired by travellers' exotic adventure to paradise, welcoming them to a world of distinctive luxuries, preferred brands and personalized services curated to inspire their style of life which DFS offers in their S/S 2013 collections.
    Illustrations were all hand-drawn in graphite on paper with composition and colors added in Photoshop.
     
    Campaign: Passage To Paradise
    Client: DFS Group
    Agency: AR New York
    Creative Direction:        Raul Martinez
                                              Melissa Overton
    Producer/Art Buying:   Helaina Buzzeo
    Photographer:                 Craig McDean
    Models:                            Sean O'Pry
                                              Aline Weber 
    Illustration/Art:             Daryl Feril
     
  • Campaign Illustrations
    Elephant    .     Peacock   .    Vases    .    Steamer Trunks
  • Illustrations for the Official Advertising Campaign Materials
    Elephant & Peacock
     
    Photographer:              Craig McDean
    Fashion Stylist:            Tabitha Simmons
    Models:                          Sean O'Pry
                                            Aline Weber
    Hairstylist:                    Diego Da Silva
    Make-Up Artist:            Francelle
    Prop/Still-Life Stylist:  Stefan Beckman
  • Close-Up Sketches / Details
    The illustrations are all hand-drawn and colors applied digitally using self-made watercolor textures.
    Due to the required size for the actual material, elements were drawn individually and composed/
    brought together digitally.
     
    My idea of the illustration is to not make it look as it was done digitally so I have to retain and enhance 
    the pencil strokes to make it less polished.
  • Illustrations around DFS Galleria Stores
    Images courtesy of Paul Chong and J&S International Inc. as seen in DFS Singapore, DFS Japan & DFS Macau.
     
  • Thank you for viewing!
    follow me on Facebook
    @darylferil on Twitter & Instagram.