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STUDENT WORK: DFIX Senior Project - Packaging Pt. 1

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  • STUDENT WORK: DFIX Senior Project - Packaging Pt. 1
    Granola Bar Packaging
  • The granola bar packaging that I developed for my senior show project: a fictional food company called plenty™. As with the rest of the branding, I wanted the design to be approachable and minimalistic to an extent - a design philosophy that resonates with the meaning of plenty: "just enough."

    Senior Show:
    At the University of Wisconsin - Stout, senior graphic design students create a final project that consists of creating a fictional service and/or product-based company, developing company mission, marketing strategy, and branding applications. The theme that my senior show class participated in was
    DFIX - Design, Fabrication and Innovation for Xtreme Affordability.


    My Company Profile:
    Plenty™ is a line of food products for anyone who wants to start or stay on track with a healthy diet. Even as the obesity epidemic continues to be a major social issue in the United States and other countries, the majority of grocery store shelves are still cluttered with foods that are high in fat, sodium and sugar. These products are not a good source of nutritional value and do not trigger long term satiety - a contributing factor that causes people to eat too much of the unhealthy foods in order to feel full.

    Our mission is to offer a solution to the problem of overeating and discourage unhealthy diet by providing consumers with hearty food choices that intensify and prolong the feeling of being full. Coupled with naturally nutritious ingredients, a monoglyceride compound coats the molecules in the food, which takes longer for the body to break down - an extended sense of satisfaction recognized by the neurotransmitters found in the walls of the intestines. Appetites and nutrition labels will finally agree that one serving is plenty.