BRIEF: Create direct mail - invitation, for journalist who would be guests of OVIESSE brand, at Belgrade Fashion Week. The invitation must contain itinerary with activities (limo, dinner, spa...etc) that the host prepared for the invited journalists and be linked with fashion as well.
SOLUTION: It was conceived as a "schnitt" (German notion for schema or rule for dressmaking) in proportion 1:1 (115x98cm) printed on original recycled paper.
Invitation contain agenda and in schnitt manner illustrated sequences of activities that were prepared for journalists.
Creative team: Mira Drljević , Vladimir Petrović