- DENTICAL / SNGLR 014
— Art Direction, Website Design & Ad Campaign.
Dentical is an Advanced Dentistry studio located in the city of Monterrey Mexico. Its name is derived from the term "Identical", as symmetry is the ultimate manifestation of human intervention in nature. Thus, Dentical considers its staff not just mere dentists but Dental Aestheticians; individuals that will redesign your smile to whatever your heart desires.
Singular developed Dentical's brand from scratch. Naming, logotype, print, website, photography & media campaign all reflect a certain decadence in its roots. Vintage but new, natural but geometric; the concept behind the project permeates throughout. Anti-mimetic in nature, the Dentical brand image has a unique voice. We are sure that it will find its rightful place in the dental arena.