DEMONS NEVER DIE
Exile approached Fluid to design key art for the new British teen slasher movie, Demons Never Die. The film follows the lives of eight very different London students with one deadly secret: they have all made a pact to end their lives together. Each has their own personal demons but they all end up fighting to stay alive when a mystery slasher aims to kill them one by one.
The design needed to be chilling in order to get across the slasher genre but also gritty and stylised to reflect the portrayal of London in the film. Showing each of the characters was a reqirement to get across both the "whodunnit" style (the killer is shown on the poster) and also the fact that the young cast were a strong part of the film's appeal. Key references given in the original brief were the film Scream and also UK based drama Skins. Fluid also had to design a logo which was carried across the entire campaign including the sleeve and booklet for the soundtrack released by Universal Music.