DON'T LET THEM DROWN IN HUMIDITY
Humidity is the one of the main factors that multiply diseases and flu in every household specially during winter.
The idea here is to show that Humidity is harmful.
The execution is based on exagerating the shape and effects of Humidity, showing small kids playing, drowning unconsciounsely in humidity, as if they were actually suffocating in water.
note: this proposal was one among others for Delonghi, one of the Drive Dentsu Beirut clients. This ad's rights go to the agency Drive Dentsu. Spreading and copies are therefore forbidden.