- DELL Storm
Identity for DELL world conference
- This was an identity for Dell World Conference. Client really wanted the conference to feel like a "storm of information and interaction", so I referenced a twister / tornado in the logo. Users were given a little USB drive upon entrance that allowed them to gather and share information throughout the conference, as well as interact with the presentation in the main auditorium, where user generated content was projected on the walls inside and rotated around the room like a tornado.