DBS DriveShield Guerrilla Marketing-Expect The Unexpected
DriveShield by DBS launched its awareness campaign by taking to the road, literally, in the form of live skit performed at traffic junctions in Singapore, to better prepare drivers for unexpected vehicular situations. The short performances, showcased before curious passers-by, took place at pedestrian crossings, much to the amusement of unsuspecting drivers.
Awards
• Effie 2012: Gold
• APPIES 2012: Finalist
• APPIES 2012: Finalist
• Singapore Creative Circle Awards 2012: Bronze-Outdoor
