BRIEF

DBAs, or database administrators, are responsible for keeping our data flowing from the Internet to our medical records.

But this responsibility is a burden as they are tied into their servers. That’s where Red Gate comes in. This software company creates tools that liberate DBAs so they can work anywhere.

Our task was to get DBAs to talk about and try this revolutionary new software.

IDEA

Red Gate Software liberates DBAs from the server room. So we gave one lucky DBA the ultimate experience of liberation: A trip to Space.

To get there they needed to win a competition like no other – a 14-part sci-fi online broadcast. After each episode, DBA’s answered questions using Red Gate software. The audience then voted for the final winner.

This integrated campaign run through online advertising, social media, mobile, direct marketing and even an event. It set a new a marketing benchmark for the sector.

RESULTS

• Over 100,000 unique visitors from 179 countries
• One in every five players downloaded Red Gate software
• 350% increase in Red Gate’s Twitter following
• Mentioned over 2.1 million times across the web

MY ROLE

Creative Direction, Concept, Art Direction

CREDITS

Creative Director: Rodrigo Sobral
Project Director: Joel Godfrey
Creative: Haydn Kerr, Nick Morland
Copywriter: Haydn Kerr, Dave Best, Tom Russell, Brian Harris
Art Director: Rodrigo Sobral
Designer : Rob Rostek, Ana Charity
Project Manager: Anna Persson
Technical Manager: Tony Volpe
Developers: Jason Hepi, Andrew Edwards, Biggs Thorarensen, Sara Farina, Mike Williamson, Joe Czucha
Director: William McGregor
Executive Producer: Josh Davies
Producer: Tom Lowndes
Line Producer: Kristyna Podolska
VFX Producer: Tracey Khan
DOP: Christopher Sabogal
Colourist: Aubrey Woodiwiss
Editor: James Mortner, Jack Canham, Anthony Osborn
VFX supervisor: Des Anwar
Nuke Artist: Maxime Chaix, Ben Smith, Martin Karlsson, Jerome Leonard
AE artists: Ivo Sousa, Rob Rostek
Music: Chris Menn
Sound Design: Eilam Hoffman Read Less