Concept + Working Process
In this project I was asked to develop some proposals for the visual identity and graphic promotional material from a Cinema Cycle dedicated to the work of American director David Fincher. Following an investigation into David Fincher, I found that he had started in the film world at age 8 with an 8mm. Such a coincidence caught my attention and I decided to get involved more with that fact. I concluded that the 8mm marked a generation and became an icon of cinema, like the famous tapes of the 90s, a golden decade for David Fincher. Based on this logic, I decided to start an approach involving these tapes, creating interesting textures and using the tape as a typographic mean to write the name of the director.